:root {
  --cream: #fff5e3;
  --paper: #fffdf6;
  --ink: #201713;
  --espresso: #38261f;
  --muted: #67564d;
  --tomato: #e9432e;
  --coral: #ff7b55;
  --butter: #ffd95a;
  --matcha: #79b65b;
  --turquoise: #2fb6b2;
  --cobalt: #3157c8;
  --lavender: #bda7ff;
  --blue-wash: #dce8ff;
  --warm-gray: #efe4d1;
  --radius: 8px;
  --shadow: 8px 8px 0 rgba(56, 38, 31, 0.22);
  --hard-shadow: 8px 8px 0 var(--espresso);
}

* {
  box-sizing: border-box;
  letter-spacing: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--cream);
  font-family: "Nunito Sans", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.5;
}

a {
  color: inherit;
}

button,
input,
select,
textarea {
  font: inherit;
}

:focus-visible {
  outline: 4px solid var(--cobalt);
  outline-offset: 4px;
}

.site-nav {
  position: sticky;
  top: 0;
  z-index: 50;
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 1rem;
  align-items: center;
  min-height: 74px;
  padding: 0.8rem 3rem;
  border-bottom: 2px solid var(--espresso);
  background: rgba(255, 245, 227, 0.96);
  backdrop-filter: blur(10px);
}

.brand,
.nav-links,
.hero-actions,
.site-footer,
.fit-list,
.detail-tags,
.export-row,
.demo-expectations {
  display: flex;
  align-items: center;
}

.brand {
  gap: 0.7rem;
  text-decoration: none;
}

.brand-stamp {
  display: inline-grid;
  place-items: center;
  width: 2.4rem;
  height: 2.4rem;
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  color: var(--paper);
  background: var(--tomato);
  box-shadow: 4px 4px 0 var(--espresso);
  font-weight: 950;
}

.brand strong {
  font-size: 1.2rem;
  font-weight: 950;
  white-space: nowrap;
}

.brand strong span {
  color: var(--tomato);
}

.nav-links {
  justify-content: center;
  gap: 1.1rem;
  font-size: 0.9rem;
  font-weight: 900;
}

.nav-links a,
.site-footer a {
  text-decoration: none;
}

.nav-links a {
  border-bottom: 3px solid transparent;
  padding: 0.4rem 0.15rem;
}

.nav-links a:hover {
  border-color: var(--tomato);
}

.button,
.nav-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 3rem;
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.75rem 1rem;
  box-shadow: 5px 5px 0 var(--espresso);
  font-weight: 950;
  text-align: center;
  text-decoration: none;
  transition: transform 160ms ease, box-shadow 160ms ease;
}

.button.primary,
.nav-cta {
  color: var(--paper);
  background: var(--tomato);
}

.button.secondary {
  color: var(--espresso);
  background: var(--butter);
}

.button.light {
  color: var(--espresso);
  background: var(--paper);
}

.button:hover,
.nav-cta:hover {
  transform: translate(-2px, -2px);
  box-shadow: 7px 7px 0 var(--espresso);
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: Fraunces, Georgia, serif;
}

h1 {
  max-width: 13ch;
  margin-bottom: 1.35rem;
  font-size: 4.8rem;
  line-height: 0.98;
}

h2 {
  margin-bottom: 1rem;
  font-size: 3.35rem;
  line-height: 1.02;
}

h3 {
  margin-bottom: 0.65rem;
  font-size: 1.8rem;
  line-height: 1.08;
}

.section-label,
.feature-kicker,
.map-topbar,
.view-panel > span,
.traction-row span,
.order-stamp,
.sale-stack > span,
.sorted-results article > span,
.dashboard-topline,
.dashboard-metrics span,
.learning-note > span {
  font-weight: 950;
  text-transform: uppercase;
}

.section-label {
  display: inline-block;
  margin: 0 0 0.8rem;
  color: var(--tomato);
  font-size: 0.8rem;
}

.hero-system {
  position: relative;
  isolation: isolate;
  display: flex;
  align-items: flex-end;
  min-height: 38rem;
  padding: 5.5rem 3rem 4rem;
  overflow: hidden;
  background-color: var(--espresso);
  background-image: url("assets/customer-experience/pickup-display.jpg");
  background-position: center 42%;
  background-size: cover;
}

.hero-system::before {
  position: absolute;
  z-index: 0;
  inset: 0;
  background: rgba(56, 38, 31, 0.6);
  content: "";
}

.hero-copy {
  position: relative;
  z-index: 1;
  max-width: 62rem;
}

.hero-system h1 {
  max-width: 14ch;
  color: var(--paper);
  text-shadow: 0 3px 18px rgba(33, 20, 16, 0.28);
}

.hero-system .section-label {
  color: var(--butter);
}

.hero-system .hero-lead {
  max-width: 52rem;
  color: var(--paper);
  font-size: 1.22rem;
}

.hero-lead,
.difference-copy > p:last-child,
.customer-heading > p:last-child,
.insights-copy > p,
.proof-heading > p,
.demo-copy > p {
  color: var(--muted);
  font-size: 1.15rem;
  font-weight: 700;
}

.hero-actions {
  flex-wrap: wrap;
  gap: 0.85rem;
}

.traction-row {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.7rem;
  width: 100%;
  max-width: 96rem;
  margin: 1.5rem auto 2rem;
}

.traction-row article {
  min-height: 8.5rem;
  border-top: 3px solid rgba(255, 253, 246, 0.68);
  padding: 0.8rem 0.2rem 0;
}

.traction-row strong,
.traction-row span {
  display: block;
}

.traction-row strong {
  color: var(--butter);
  font-family: Fraunces, Georgia, serif;
  font-size: 1.85rem;
  line-height: 1.05;
}

.traction-row span {
  margin-top: 0.5rem;
  color: var(--paper);
  font-size: 0.72rem;
  line-height: 1.4;
  text-transform: none;
}

.service-map {
  padding: 2.5rem 3rem 4rem;
  background: var(--espresso);
}

.service-map .map-topbar,
.service-map .map-layout {
  width: 100%;
  max-width: 96rem;
  margin-inline: auto;
}

.map-topbar {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  align-items: center;
  min-height: 2.6rem;
  color: var(--paper);
  font-size: 0.86rem;
}

.map-topbar span {
  display: inline-flex;
  gap: 0.45rem;
  align-items: center;
  color: var(--butter);
}

.map-topbar i {
  display: inline-block;
  width: 0.7rem;
  height: 0.7rem;
  border-radius: 50%;
  background: var(--matcha);
  animation: status-pulse 2.6s ease-in-out infinite;
}

.map-layout {
  display: grid;
  grid-template-columns: 0.72fr 1.28fr;
  gap: 0.9rem;
}

.mixed-sale,
.view-panel,
.sale-stack,
.sorted-results article,
.feature-block,
.customer-path article,
.owner-dashboard,
.proof-results article,
.demo-form {
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
}

.mixed-sale {
  min-height: 31rem;
  padding: 1.1rem;
  background: var(--butter);
}

.order-stamp {
  display: inline-block;
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.35rem 0.55rem;
  background: var(--paper);
  font-size: 0.7rem;
}

.mixed-sale h2 {
  margin: 1.6rem 0 1rem;
  font-size: 2.1rem;
}

.mixed-sale ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.mixed-sale li {
  display: grid;
  grid-template-columns: 2.2rem 1fr;
  gap: 0.45rem;
  border-top: 2px solid rgba(56, 38, 31, 0.24);
  padding: 0.7rem 0;
  font-weight: 900;
}

.mixed-sale li.drink-item {
  color: var(--cobalt);
}

.mixed-sale p {
  margin: 1.1rem 0 0;
  font-weight: 900;
}

.connected-views {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.9rem;
}

.view-panel {
  min-height: 15rem;
  padding: 1rem;
  color: var(--espresso);
}

.view-panel > span {
  display: inline-block;
  margin-bottom: 1rem;
  font-size: 0.72rem;
}

.view-panel h2 {
  margin-bottom: 0.85rem;
  font-size: 2rem;
}

.view-panel strong {
  display: block;
  margin-bottom: 0.45rem;
  font-size: 1.1rem;
  font-weight: 950;
}

.view-panel p {
  margin: 0;
  font-weight: 800;
}

.staff-view {
  background: var(--coral);
}

.lookup-view {
  background: var(--lavender);
}

.guest-view {
  background: var(--turquoise);
}

.owner-view {
  background: var(--matcha);
}

.difference-section {
  display: grid;
  grid-template-columns: 0.78fr 1.22fr;
  gap: 2.5rem;
  align-items: center;
  padding: 5rem 3rem;
  background: var(--paper);
}

.market-section {
  padding: 5rem 3rem;
  color: var(--paper);
  background: var(--cobalt);
}

.market-heading {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(20rem, 0.7fr);
  gap: 1.5rem 3rem;
  align-items: end;
  max-width: 88rem;
  margin-bottom: 2rem;
}

.market-heading .section-label {
  grid-column: span 2;
  margin: 0;
  color: var(--butter);
}

.market-heading h2,
.market-heading p {
  margin: 0;
}

.market-heading p {
  max-width: 42rem;
  font-size: 1.08rem;
  font-weight: 800;
}

.market-options {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  max-width: 96rem;
  border: 3px solid var(--espresso);
  margin-bottom: 1.5rem;
  color: var(--espresso);
  background: var(--espresso);
  box-shadow: var(--hard-shadow);
}

.market-options article {
  display: flex;
  flex-direction: column;
  min-height: 24rem;
  border-right: 3px solid var(--espresso);
  padding: 1.35rem;
  background: var(--paper);
}

.market-options article:nth-child(2) {
  background: var(--butter);
}

.market-options article:last-child {
  border-right: 0;
}

.market-options .market-options__drinkflow {
  color: var(--paper);
  background: var(--tomato);
}

.market-options span {
  margin-bottom: 1.4rem;
  font-size: 0.72rem;
  font-weight: 950;
  text-transform: uppercase;
}

.market-options p {
  font-size: 1.05rem;
  font-weight: 800;
}

.market-options strong {
  border-top: 2px solid currentColor;
  margin-top: auto;
  padding-top: 1rem;
  line-height: 1.35;
}

.difference-copy {
  max-width: 45rem;
}

.sorting-story {
  display: grid;
  grid-template-columns: 0.8fr auto 1.2fr;
  gap: 1rem;
  align-items: center;
}

.sale-stack {
  display: grid;
  gap: 0.6rem;
  padding: 1rem;
  background: var(--cream);
  box-shadow: var(--shadow);
}

.sale-stack > span {
  font-size: 0.75rem;
}

.sale-stack b {
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.65rem;
  background: var(--butter);
}

.sale-stack b:nth-of-type(2) {
  background: var(--coral);
}

.sale-stack b.non-drink {
  background: var(--warm-gray);
}

.sort-mark {
  display: grid;
  justify-items: center;
  gap: 0.45rem;
  width: 7.5rem;
  text-align: center;
}

.sort-mark::before,
.sort-mark::after {
  display: block;
  width: 100%;
  border-top: 3px solid var(--espresso);
  content: "";
}

.sort-mark strong {
  display: grid;
  place-items: center;
  width: 3.5rem;
  height: 3.5rem;
  border: 2px solid var(--espresso);
  border-radius: 50%;
  color: var(--paper);
  background: var(--tomato);
  font-size: 1.2rem;
}

.sort-mark span {
  font-size: 0.75rem;
  font-weight: 950;
}

.sorted-results {
  display: grid;
  gap: 0.9rem;
}

.sorted-results article {
  padding: 1rem;
  background: var(--butter);
}

.sorted-results article:last-child {
  color: var(--paper);
  background: var(--cobalt);
}

.sorted-results article > span {
  display: block;
  margin-bottom: 0.65rem;
  font-size: 0.72rem;
}

.sorted-results strong {
  display: block;
  font-family: Fraunces, Georgia, serif;
  font-size: 1.65rem;
}

.sorted-results p {
  margin: 0.4rem 0 0;
  font-weight: 800;
}

.operations-section {
  padding: 5rem 3rem;
  border-block: 3px solid var(--espresso);
  background: var(--cream);
}

.section-heading {
  max-width: 67rem;
  margin-bottom: 2rem;
}

.section-heading .button {
  margin-top: 0.75rem;
}

.operations-grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: 1rem;
}

.feature-block {
  min-height: 19rem;
  padding: 1.25rem;
  box-shadow: var(--hard-shadow);
}

.feature-block > p:last-child {
  margin-bottom: 0;
  font-size: 1.02rem;
  font-weight: 750;
}

.feature-kicker {
  display: inline-block;
  margin-bottom: 1.2rem;
  font-size: 0.76rem;
}

.feature-focus {
  grid-column: span 7;
  grid-row: span 2;
  min-height: 40rem;
  background: var(--butter);
}

.feature-focus h3 {
  max-width: 15ch;
  font-size: 2.7rem;
}

.focus-sample {
  max-width: 33rem;
  margin: 1.5rem 0;
  border: 3px solid var(--espresso);
  border-radius: var(--radius);
  padding: 1rem;
  background: var(--paper);
  box-shadow: 6px 6px 0 rgba(56, 38, 31, 0.22);
}

.focus-sample > div {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 0.3rem 0.8rem;
  align-items: center;
}

.focus-sample > div b {
  font-family: Fraunces, Georgia, serif;
  font-size: 2rem;
}

.focus-sample > div em {
  grid-column: span 2;
  color: var(--muted);
  font-style: normal;
  font-weight: 900;
}

.focus-sample p {
  display: flex;
  gap: 0.7rem;
  align-items: center;
  margin: 1.2rem 0 0.2rem;
  font-size: 1.4rem;
  font-weight: 950;
}

.focus-sample p i {
  display: inline-block;
  width: 1.4rem;
  height: 1.4rem;
  border: 3px solid var(--espresso);
  border-radius: 50%;
  background: var(--coral);
}

.focus-sample small {
  display: block;
  margin-left: 2.1rem;
  font-weight: 800;
}

.focus-sample > strong {
  display: block;
  margin-top: 1.2rem;
  border-top: 2px solid var(--espresso);
  padding-top: 0.75rem;
  color: var(--muted);
  font-size: 0.8rem;
}

.feature-full {
  grid-column: span 5;
  background: var(--lavender);
}

.detail-tags {
  flex-wrap: wrap;
  gap: 0.55rem;
  margin-top: 1.5rem;
}

.detail-tags span {
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.45rem 0.6rem;
  background: var(--paper);
  font-size: 0.78rem;
  font-weight: 950;
}

.feature-checkoff {
  grid-column: span 5;
  color: var(--paper);
  background: var(--coral);
}

.feature-lookup {
  grid-column: span 7;
  background: var(--turquoise);
}

.feature-training {
  grid-column: span 5;
  background: var(--matcha);
}

.customer-section {
  padding: 5rem 3rem;
  background: var(--turquoise);
}

.customer-heading {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: 2rem;
  align-items: end;
  max-width: 88rem;
  margin-bottom: 2rem;
}

.customer-heading .section-label {
  grid-column: span 2;
  margin-bottom: -1rem;
  color: var(--espresso);
}

.customer-heading h2,
.customer-heading p {
  margin-bottom: 0;
}

.customer-heading > p:last-child {
  color: var(--espresso);
}

.customer-showcase {
  display: grid;
  gap: 0;
  max-width: 96rem;
  margin-bottom: 1.25rem;
}

.customer-tour-tabs {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border: 3px solid var(--espresso);
  border-bottom: 0;
  background: var(--espresso);
}

.customer-tour-tabs button {
  min-height: 4.5rem;
  padding: 0.8rem 1rem;
  border: 0;
  border-right: 3px solid var(--espresso);
  color: var(--espresso);
  background: var(--butter);
  font: inherit;
  font-weight: 950;
  text-align: left;
  cursor: pointer;
}

.customer-tour-tabs button:nth-child(2) {
  background: var(--coral);
}

.customer-tour-tabs button:nth-child(3) {
  border-right: 0;
  background: var(--matcha);
}

.customer-tour-tabs button span {
  display: block;
  margin-bottom: 0.15rem;
  font-size: 0.7rem;
  text-transform: uppercase;
}

.customer-tour-tabs button[aria-selected="true"] {
  color: var(--paper);
  background: var(--cobalt);
}

.customer-tour-tabs button:focus-visible {
  position: relative;
  z-index: 2;
  outline: 4px solid var(--paper);
  outline-offset: -7px;
}

.customer-mockup {
  display: grid;
  grid-template-columns: minmax(0, 1.55fr) minmax(18rem, 0.45fr);
  min-width: 0;
  min-height: 38rem;
  border: 3px solid var(--espresso);
  border-radius: var(--radius);
  border-top-left-radius: 0;
  border-top-right-radius: 0;
  margin: 0;
  overflow: hidden;
  background: var(--paper);
  box-shadow: var(--hard-shadow);
}

.customer-mockup[hidden] {
  display: none;
}

.customer-mockup img {
  display: block;
  width: 100%;
  height: 100%;
  min-height: 38rem;
  object-fit: cover;
}

.customer-mockup-kiosk img {
  object-position: 55% center;
}

.customer-mockup-online img {
  object-position: center 48%;
}

.customer-mockup-pickup img {
  object-position: center 38%;
}

.customer-mockup figcaption {
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  gap: 0.75rem;
  min-height: 100%;
  border-left: 3px solid var(--espresso);
  padding: 1.4rem;
  color: var(--paper);
  background: var(--espresso);
}

.customer-mockup figcaption span {
  color: var(--butter);
  font-size: 0.7rem;
  font-weight: 950;
  text-transform: uppercase;
}

.customer-mockup figcaption strong {
  font-family: Fraunces, Georgia, serif;
  font-size: clamp(1.5rem, 2.5vw, 2.4rem);
  line-height: 1.08;
}

.customer-mockup figcaption p {
  margin: 0;
  color: rgba(255, 253, 246, 0.78);
  font-weight: 800;
  line-height: 1.5;
}

.customer-path {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 0.85rem;
}

.customer-path article {
  min-height: 22rem;
  padding: 1rem;
  background: var(--paper);
}

.customer-path article:nth-child(2) {
  background: var(--butter);
}

.customer-path article:nth-child(3) {
  color: var(--paper);
  background: var(--coral);
}

.customer-path article:nth-child(4) {
  background: var(--matcha);
}

.customer-path article:nth-child(5) {
  color: var(--paper);
  background: var(--cobalt);
}

.customer-path article > span {
  display: inline-grid;
  place-items: center;
  width: 2.4rem;
  height: 2.4rem;
  border: 2px solid var(--espresso);
  border-radius: 50%;
  margin-bottom: 2rem;
  color: var(--espresso);
  background: var(--butter);
  font-weight: 950;
}

.customer-path h3 {
  font-size: 1.55rem;
}

.customer-path p {
  margin-bottom: 0;
  font-weight: 800;
}

.insights-section {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 2.5rem;
  align-items: center;
  padding: 5rem 3rem;
  color: var(--paper);
  background: var(--espresso);
}

.owner-dashboard {
  padding: 1.1rem;
  color: var(--espresso);
  background: var(--paper);
  box-shadow: 12px 12px 0 var(--tomato);
}

.dashboard-topline {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  align-items: center;
  border-bottom: 2px solid var(--espresso);
  padding-bottom: 0.9rem;
  font-size: 0.78rem;
}

.dashboard-topline span {
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.3rem 0.5rem;
  background: var(--butter);
}

.dashboard-metrics {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0.7rem;
  margin-top: 0.8rem;
}

.dashboard-metrics article {
  min-height: 8.5rem;
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.8rem;
  background: var(--butter);
}

.dashboard-metrics article:nth-child(2) {
  background: var(--turquoise);
}

.dashboard-metrics article:nth-child(3) {
  background: var(--lavender);
}

.dashboard-metrics article:nth-child(4) {
  background: var(--matcha);
}

.dashboard-metrics span,
.dashboard-metrics b,
.dashboard-metrics small {
  display: block;
}

.dashboard-metrics span {
  font-size: 0.68rem;
}

.dashboard-metrics b {
  margin-top: 0.8rem;
  font-family: Fraunces, Georgia, serif;
  font-size: 1.55rem;
}

.dashboard-metrics small {
  margin-top: 0.35rem;
  font-weight: 750;
}

.volume-chart {
  display: flex;
  align-items: flex-end;
  gap: 0.55rem;
  height: 13rem;
  border-bottom: 3px solid var(--espresso);
  margin: 1rem 0;
  padding: 0 0.5rem;
  background: var(--blue-wash);
}

.volume-chart span {
  display: block;
  flex: 1 1 0;
  min-width: 0.8rem;
  height: var(--height);
  border: 2px solid var(--espresso);
  border-bottom: 0;
  border-radius: 4px 4px 0 0;
  background: var(--cobalt);
}

.export-row {
  flex-wrap: wrap;
  gap: 0.45rem;
}

.export-row span,
.export-row b {
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.35rem 0.55rem;
  font-size: 0.7rem;
}

.export-row span {
  background: var(--cream);
  font-weight: 900;
}

.export-row b {
  margin-left: auto;
  color: var(--paper);
  background: var(--tomato);
}

.insights-copy .section-label {
  color: var(--butter);
}

.insights-copy > p {
  color: rgba(255, 253, 246, 0.84);
}

.insights-copy ul {
  margin: 1.5rem 0 2rem;
  padding-left: 1.2rem;
}

.insights-copy li {
  margin-bottom: 0.65rem;
  font-weight: 800;
}

.proof-section {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 2.5rem;
  padding: 5rem 3rem;
  color: var(--paper);
  background: var(--cobalt);
}

.proof-heading .section-label {
  color: var(--butter);
}

.proof-heading > p {
  color: rgba(255, 253, 246, 0.87);
}

.proof-results {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.9rem;
}

.proof-results article {
  min-height: 20rem;
  padding: 1.1rem;
  color: var(--espresso);
  background: var(--butter);
  box-shadow: var(--hard-shadow);
}

.proof-results article:nth-child(2) {
  background: var(--turquoise);
}

.proof-results strong,
.proof-results span {
  display: block;
}

.proof-results strong {
  font-family: Fraunces, Georgia, serif;
  font-size: 3.6rem;
  line-height: 1;
}

.proof-results > article > span {
  margin-bottom: 1.2rem;
  font-size: 0.72rem;
  font-weight: 950;
  text-transform: uppercase;
}

.proof-finding p {
  max-width: 24rem;
  margin: 1.4rem 0 0;
  font-size: 1.15rem;
  font-weight: 900;
}

.proof-response h3 {
  max-width: 18ch;
  margin-bottom: 1.1rem;
  font-size: 2rem;
}

.proof-response ul {
  margin: 0;
  padding-left: 1.15rem;
}

.proof-response li {
  margin-bottom: 0.55rem;
  font-weight: 850;
}

.learning-note {
  grid-column: span 2;
  border-top: 3px solid var(--butter);
  margin-top: 0.5rem;
  padding-top: 1.1rem;
}

.learning-note > span {
  display: block;
  margin-bottom: 0.55rem;
  color: var(--butter);
  font-size: 0.78rem;
}

.learning-note p {
  max-width: 76rem;
  margin-bottom: 0;
  color: rgba(255, 253, 246, 0.9);
  font-size: 1.08rem;
  font-weight: 800;
}

.fit-section {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 2.5rem;
  align-items: center;
  padding: 4.5rem 3rem;
  border-bottom: 3px solid var(--espresso);
  background: var(--paper);
}

.fit-section h2 {
  margin-bottom: 0;
}

.fit-list {
  flex-wrap: wrap;
  gap: 0.75rem;
}

.fit-list span {
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.8rem 0.9rem;
  background: var(--paper);
  box-shadow: 5px 5px 0 var(--espresso);
  font-weight: 950;
}

.fit-list span:nth-child(2n) {
  background: var(--matcha);
}

.fit-list span:nth-child(3n) {
  background: var(--turquoise);
}

.fit-list span:nth-child(4n) {
  background: var(--coral);
}

.demo-section {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 2.5rem;
  align-items: center;
  padding: 5rem 3rem;
  background: var(--tomato);
}

.demo-copy,
.demo-copy .section-label,
.demo-copy > p {
  color: var(--paper);
}

.demo-expectations {
  flex-wrap: wrap;
  gap: 0.6rem;
  margin-top: 1.5rem;
}

.demo-expectations span {
  border: 2px solid var(--paper);
  border-radius: var(--radius);
  padding: 0.55rem 0.65rem;
  font-size: 0.78rem;
  font-weight: 950;
}

.demo-form {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1rem;
  padding: 1.1rem;
  background: var(--paper);
  box-shadow: var(--hard-shadow);
}

.demo-form label,
.demo-form .full,
.form-status,
.demo-submit {
  grid-column: span 2;
}

.demo-form label:nth-child(1),
.demo-form label:nth-child(2),
.demo-form label:nth-child(3),
.demo-form label:nth-child(4),
.demo-form label:nth-child(5) {
  grid-column: span 1;
}

.demo-form label > span {
  display: block;
  margin-bottom: 0.35rem;
  color: var(--espresso);
  font-size: 0.88rem;
  font-weight: 950;
}

input,
select,
textarea {
  width: 100%;
  border: 2px solid var(--espresso);
  border-radius: var(--radius);
  padding: 0.85rem;
  color: var(--ink);
  background: #fff;
  font-size: 1rem;
}

textarea {
  resize: vertical;
}

.hidden-field {
  position: absolute;
  left: -9999px;
}

.form-status {
  min-height: 1.5rem;
  margin: 0;
  color: var(--espresso);
  font-weight: 900;
}

.site-footer {
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1rem;
  padding: 2rem 3rem;
  border-top: 3px solid var(--espresso);
  background: var(--cream);
  font-weight: 850;
}

@keyframes status-pulse {
  0%,
  100% {
    opacity: 1;
  }
  50% {
    opacity: 0.42;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}

@media (min-width: 1500px) {
  h1 {
    font-size: 5.25rem;
  }

  .hero-system,
  .service-map,
  .difference-section,
  .market-section,
  .operations-section,
  .customer-section,
  .insights-section,
  .proof-section,
  .fit-section,
  .demo-section {
    padding-left: 4.5rem;
    padding-right: 4.5rem;
  }
}

@media (max-width: 1280px) {
  .site-nav,
  .hero-system,
  .service-map,
  .difference-section,
  .market-section,
  .operations-section,
  .customer-section,
  .insights-section,
  .proof-section,
  .fit-section,
  .demo-section,
  .site-footer {
    padding-left: 2rem;
    padding-right: 2rem;
  }

  .nav-links {
    gap: 0.75rem;
    font-size: 0.82rem;
  }

  .hero-system,
  .difference-section,
  .market-heading,
  .insights-section,
  .fit-section,
  .demo-section {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    max-width: 64rem;
  }

  .mixed-sale {
    min-height: 27rem;
  }

  .customer-path {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .customer-path article {
    min-height: 18rem;
  }

  .proof-section {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 980px) {
  .site-nav {
    grid-template-columns: auto 1fr auto;
  }

  .nav-links {
    display: none;
  }

  h1 {
    font-size: 4rem;
  }

  h2 {
    font-size: 2.85rem;
  }

  .map-layout,
  .customer-heading,
  .market-heading,
  .proof-section {
    grid-template-columns: 1fr;
  }

  .customer-mockup {
    grid-template-columns: minmax(0, 1.25fr) minmax(16rem, 0.75fr);
    min-height: 31rem;
  }

  .customer-mockup img {
    min-height: 31rem;
  }

  .mixed-sale {
    min-height: auto;
  }

  .customer-heading .section-label {
    grid-column: span 1;
    margin-bottom: 0;
  }

  .market-heading .section-label {
    grid-column: span 1;
  }

  .operations-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .feature-focus,
  .feature-full,
  .feature-checkoff,
  .feature-lookup,
  .feature-training {
    grid-column: span 1;
    grid-row: auto;
    min-height: 24rem;
  }

  .feature-focus h3 {
    font-size: 2.25rem;
  }

  .dashboard-metrics {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .learning-note {
    grid-column: span 1;
  }
}

@media (max-width: 700px) {
  .site-nav {
    padding: 0.7rem 1rem;
  }

  .brand strong {
    font-size: 1rem;
  }

  .nav-cta {
    min-height: 2.65rem;
    padding: 0.6rem 0.7rem;
    font-size: 0.86rem;
  }

  .hero-system,
  .service-map,
  .difference-section,
  .market-section,
  .operations-section,
  .customer-section,
  .insights-section,
  .proof-section,
  .fit-section,
  .demo-section,
  .site-footer {
    padding: 2.8rem 1rem;
  }

  h1 {
    font-size: 3.15rem;
  }

  h2 {
    font-size: 2.45rem;
  }

  h3,
  .feature-focus h3 {
    font-size: 1.7rem;
  }

  .hero-lead,
  .difference-copy > p:last-child,
  .customer-heading > p:last-child,
  .insights-copy > p,
  .proof-heading > p,
  .demo-copy > p {
    font-size: 1.02rem;
  }

  .traction-row,
  .connected-views,
  .operations-grid,
  .customer-path,
  .market-options,
  .proof-results,
  .dashboard-metrics,
  .demo-form {
    grid-template-columns: 1fr;
  }

  .traction-row article {
    min-height: auto;
    padding-bottom: 0.5rem;
  }

  .hero-system {
    min-height: 36rem;
    background-position: 56% center;
  }

  .map-topbar {
    align-items: flex-start;
    flex-direction: column;
    padding-bottom: 0.7rem;
  }

  .view-panel,
  .feature-focus,
  .feature-full,
  .feature-checkoff,
  .feature-lookup,
  .feature-training,
  .customer-path article,
  .proof-results article {
    min-height: auto;
  }

  .market-options article,
  .market-options article:last-child {
    min-height: auto;
    border-right: 0;
    border-bottom: 3px solid var(--espresso);
  }

  .market-options article:last-child {
    border-bottom: 0;
  }

  .customer-mockup,
  .customer-mockup-kiosk {
    min-height: 20rem;
  }

  .customer-tour-tabs {
    grid-template-columns: 1fr;
    border-bottom: 3px solid var(--espresso);
  }

  .customer-tour-tabs button,
  .customer-tour-tabs button:nth-child(3) {
    min-height: 3.8rem;
    border-right: 0;
    border-bottom: 3px solid var(--espresso);
  }

  .customer-tour-tabs button:nth-child(3) {
    border-bottom: 0;
  }

  .customer-mockup {
    grid-template-columns: 1fr;
    border-top: 0;
  }

  .customer-mockup img {
    min-height: 20rem;
    aspect-ratio: 4 / 3;
  }

  .customer-mockup figcaption {
    min-height: auto;
    border-top: 3px solid var(--espresso);
    border-left: 0;
    gap: 0.35rem;
  }

  .sorting-story {
    grid-template-columns: 1fr;
  }

  .sort-mark {
    width: 100%;
  }

  .sort-mark::before,
  .sort-mark::after {
    width: 45%;
  }

  .focus-sample > div {
    grid-template-columns: 1fr;
  }

  .focus-sample > div em {
    grid-column: span 1;
  }

  .volume-chart {
    height: 10rem;
  }

  .export-row b {
    width: 100%;
    margin-left: 0;
    text-align: center;
  }

  .demo-form label,
  .demo-form .full,
  .demo-form label:nth-child(1),
  .demo-form label:nth-child(2),
  .demo-form label:nth-child(3),
  .demo-form label:nth-child(4),
  .demo-form label:nth-child(5),
  .form-status,
  .demo-submit {
    grid-column: 1;
  }

  .site-footer {
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (max-width: 430px) {
  h1 {
    font-size: 2.75rem;
  }

  h2 {
    font-size: 2.15rem;
  }

  .brand-stamp {
    width: 2.05rem;
    height: 2.05rem;
  }

  .button {
    width: 100%;
  }

  .proof-results strong {
    font-size: 3rem;
  }
}